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April 8, 2025
Isleworth Homeowner or Landlord? Feeling unsure about where the Isleworth property market is heading? You’re not alone—but the latest local Q1 property market data for our town paints a clearer picture than the headlines suggest. If you’re thinking of moving, selling, or just curious, this update is a must read…
Understanding what is really going on in the Isleworth property market is key to cutting through the noise and seeing the true picture–both locally and nationally. Despite the near constant doom and gloom headlines predicting a housing crash since September 2022, the statistics tell a very different story. The British property market–and Isleworth in particular–is holding up remarkably well.
So, let’s investigate those property market stats, starting with the life blood of the housing market – new properties coming on to the market.
(Q1 = Jan & Feb & March)
Interesting when compared to 444,668 in Q1 2024 and 407,946 UK properties in Q1 2023.
New properties coming onto the market are a fundamental bellwether of the property market.
Why? Well in 2008 when we had a house price crash, the number of properties coming on the market in Q1 was over double that of 2007, this meant supply (number of homes on the market) vastly exceeded demand and consequently as economics dictated, house prices fell.
Want an insider’s tip to determine the direction of the Isleworth property market?
Start by hopping onto Rightmove and running a search for properties currently for sale in Isleworth. Make a note of that number. Then, run the same search again—but this time, include properties that are marked as ‘sold subject to contract’ (SSTC). Jot that number down too. The difference between the two gives you how many homes are currently sold stc.
Now, calculate the ratio: how many homes are available versus how many have sold (SSTC).
If that ratio is climbing month on month, it suggests confidence is returning and the market is picking up pace. If it’s falling, demand is cooling and things may be slowing down.
Want to get even more forensic? Break it down further—by property type and bedroom count. Detached, semi-detached, terraced, apartments… whatever fits your needs as a seller or buyer.
It’s a simple yet powerful way to read the pulse of the local market—and to make sure you act at the right time.
However, the devil is in the data. Comparing with last year, in Q1 2024, 289,178 were sold stc and in Q1 2023, 276,482 properties sold stc.
Next, I want to look at what is selling nationally by price band.
Looking locally at the Q1 stats, starting with the number of properties in the Isleworth area (TW7) that came onto the market in Q1 2025…
The average price of those Isleworth properties coming to the market was £599,764.
The price range/band that saw the most listings was the £400k to £500k range, where 40 Isleworth area properties came onto market (followed by the £600k to £750k range, where 39 properties came onto the market).
Now, looking at sales in Isleworth…
The average price of those Isleworth properties selling was £503,722.
The price range/band that saw the most sales was the £600k to £750k range, where 19 Isleworth area properties were sold (followed by the £300k to £350k range with 18 properties sold subject to contract).
Although economic turbulence remains, the UK property market is performing better than pre-pandemic activity levels.
Some of you might have noticed with the national listings and sales figures mentioned above, that the lower priced range of properties are performing better than the higher priced properties. For example, just over a third (34.6%) of UK listings were £250k or below, yet that price band accounted for just over four out of ten house sales (40.6%). Meanwhile, at the other end of the scale, in the £2m+ price range, even though the numbers are very small, the difference is quite startling, 1.26% of listings were £2m+, but only 0.52% of sales agreed were in the same range.
So, what does this all mean for Isleworth homeowners wanting to sell in this market?
Realistic pricing when you put your house on the market is everything!
In comparison, there were…
It’s nearly always better to price realistically from the outset—while your property is fresh on the market—than to start too high, miss the initial honeymoon period, and end up having to reduce. That reduction can lead potential buyers to ask, “What’s wrong with it?”
Yes, higher mortgage rates and broader economic uncertainty remain challenging—but for many Isleworth buyers who were pushed to the sidelines during the intense bidding wars of 2021 and 2022, today’s slower-paced market offers time to breathe, plan, and strategise as we head into the traditionally busy post-Easter season.
There’s still healthy demand for well-presented homes, but if your asking price is out of sync with the current market, attracting serious buyers becomes harder.
As estate agents, we’ve got a broader toolkit: recent sold prices, £ per square foot, comparable homes, and crucially—an understanding of who is in the market right now for your type of home.
If the price needs adjusting, it’s better to do so quickly. And if you want to stand out, make sure your home looks like better value for money than the alternatives.
If you’re planning to trade up, now could be a smart time. Let us not forget UK house prices are 15.1% cheaper today in real terms (i.e. after inflation) than three years ago.
Not in a rush to sell? Becoming a landlord might be a route worth exploring—happy to chat about that too. Just bear in mind: if prices do soften over the next 12–18 months, it may take a few years to return to last year’s levels.
If you’d like an informal, no pressure chat about your options, I’m always happy to pop round and give you the facts—no guff, just straight talking. Then you can decide what’s best for you and your family.
And as always, I’d love to hear your thoughts on the matter.
By Pavan Chaudhary 08-04-2025